This impressive collection of 29 case studies includes excellent examples of the transformative power of service innovation.
Case Study Report
Meeting the Challenge of Europe 2020: Case Studies illustrate the role of service innovation in transforming our lives through promoting smarter, sustainable and more inclusive growth.
Smarter growth typically involves improved services based on “acquisition and management of information about customer needs and behaviours…” For example, case study 6 shows how the creation of an innovative ICT platform service enables small and medium size enterprises in the Valtellina region of Italy to reach new customers.
Sustainable growth is development that “meets the needs of the present without compromising the ability of future generations to meet their own needs”. For example, case study 15 presents Innovation City Ruhr where an existing city with about 50,000 residents in the Ruhr Region of Germany is being rebuilt as a low-energy city.
Inclusive growth is development which “enables all members of society to participate in the process of wealth creation, in a way commensurate with their own abilities and potential.” Case study 28 presents an example of services for jobseekers in Portugal catering for people with lower level qualifications and skills, enabling them to certify their work experience and gain new qualifications.
The case studies were used as evidence by an expert panel looking forward to and contributing to policy making for a smarter, sustainable, more inclusive Europe in 2020.
The overall work of the panel resulted in the report “Meeting the Challenge of Europe 2020: The Transformative Power of Service Innovation”. Their remit was to consider “the concrete and specific steps which should be taken at the European level to support service innovation in the context of the Europe 2020 Strategy”.
The report was produced by the Expert Panel on Service Innovation in the EU, with assistance from the Secretariat consisting of staff from the Danish Technological Institute (DK), SPRU at the University of Sussex (UK) and eSTRAT (Lux) and chaired by Allan Mayo, Head, Services Policy Unit at Department for Business, Innovation and Skills, UK.
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